Adam Goldenberg Is Making His Way To The Top

Adam Goldenberg is the currently the Co Chief Executive Officer for JustFab. The company managed to raise more than $50 million in 2013 and acquired a show company known as ShowDazzle as well. JustFab products are being used in many different countries, such as the United States, France, Spain, Germany, Canada, and the UK. They have also ventured into working with the brand Fabletics. Adam Goldenberg got his start at a young age, becoming an entrepreneur at just 13 by starting his own online bulletin board service. It wasn’t long after that Adam also decided to create his own company, which he founded when he was 15, known as the Gamer’s Alliance at

He ended up holding onto the company for just about 3 years before selling it off to MySpace’s parent company, Intermix Media on Bloomberg. Intermix’s founder and President, Brett Brewer, wanted to hire Adam Goldenberg after seeing what he was capable of and being impressed. After he received the offer from Intermix’s President, Adam Goldenberg quit school and went on to work at Intermix as a VP in Strategic Planning. He also managed to earn a promotion and become one of the company’s youngest COO’s.

Adam partnered up with Don Ressler in 2001 in order to create a company together, known as Alena Media, a platform for e-commerce. For a while, the company was able to generate revenue streams in the millions, but in 2005 News Corp took over Intermix and wanted no part in the e-commerce company that Adam Goldenberg and Don were running. Because of this, the two of them decided to leave the company and try at something else, since they knew they had what it takes to be successful in the industry. Again, they decided to start up a new enterprise together, and they even managed to bring former back former Alena Media members to get it started. After going over different ideas for a business in Adams house, the team came up with the idea for Intelligent Beauty.

Intelligent beauty managed to launch Dermstore, which was a marketplace where people could buy cosmetics and different products for skin care. Within two more years, they also launched Sensa. The two brands were bringing in large profit gains. By 2008, Intelligent Beauty earned an impressive $43 million and launched JustFab in 2010, an e-commerce retailer based on subscriptions. After hiring Kimora Lee in 2011, the company managed to pull in more than four million unique subscribers by the end of the year.

Currently, JustFab has roughly 35 million customers from all different regions, and has become a leader in the industry as an e-commerce company.

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