Hippeas is enjoying a fresh round of funding supported by the celebrity actor Leonardo DiCaprio and Strand Equity Partners, a private equity firm from Chicago. Green Park Holdings is the chickpea puff snacks distributor and the brand’s holding company. The founder and CEO Livio Bisterzo quoted the total amount raised in the latest round at $2.5 million. This is from the two financiers above, angel investors and friends of the company.
The firm posted a similar amount in annual wholesale revenue in 2016. According to Livio Bisterzo, the company is expected to hit the $11 million mark this year. He is leveraging previous experience growing new brands to cut down the time-to-market. The Hippeas brand is hitting all the right notes in production, distribution, and marketing as well as with consumers.
The brand distributes its products in the US through retailers such as Albertsons, Starbucks, and Target stores. It also has a presence in the UK. The demand for salty snacks is high, and consequently, sales are expected to keep growing. There is no better time for new players to stake out their piece of the pie. Livio Bisterzo created the Hippeas brand in London targeting the vegan market.
Part of the sales proceeds is donated to Farm Africa, an agricultural non-profit that promotes environmentally friendly and profitable farming in eastern Africa.
The snacks are flying off the shelves owing to their sustainable farming methods and a nutrition-packed product. Livio Bisterzo was able to get key retailers such as Starbucks on board early on. He noted the new investors are the perfect match to grow the brand. He also noted the funds would go into augmenting distribution and marketing efforts at the company.
Livio Bisterzo established Green Park Holdings in 2015. The company focuses on healthy and nutritious food brands that are better for you. Livio Bisterzo has a long history of creating wildly successful consumer brands. Some of the popular names he has created include Maddox Club and Little Miracles among others.
He launched the Hippeas brand in 2016. He founded the Alvaro Group in 2012 and has invested in Snax. He attended the University of Arts London and graduated in 2002.
For more, please read the Italian Entrepreneur Livio Bisterzo Finding Success With Chickpea Snacks.