Just Be a Unicorn

Doe Deere is a successful cosmetics entrepreneur. The Russian-born cosmetics queen started her career by studying fashion design in New York. She is the founder and CEO of the company Lime Crime Cosmetics and is one of the first successful female entrepreneurs to start-up her business online in the year 2008.



Deere first started by designing her own clothes and selling her designs online. Later on, she got the idea to create her own brand of makeup in order to coordinate with her unique outfits. She wanted bright colors to match, and there weren’t any products on the market at the time that suited her color standards. Deere said, “I have always been in love with two things: fairy tales and makeup. I decided to combine my two loves to make an imaginative, cruelty-free makeup brand that’s fun for everyone to wear.”



Lime Crime Cosmetics is a unique and creative beauty line that offers an extensive array of bright, vivid color pallets an encourage their clientele to express themselves in their own way. All of their products from their lip colors to hair products are completely vegan and cruelty-free, which is why Doe Deere used a purple unicorn as the company mascot and logo. Doe Deere loves all things mythical, hence her unofficial nickname “Unicorn Queen”, this is the reason for the use of a unicorn. The unicorn being purple signifies creativity, which is a trait that Deere proudly promotes.



Doe Deere is highly determined to produce the highest quality and dermatologically safe products. For example, when Deere was creating a new lipstick, she spent months in a lab side-by-side with a chemist until she had created the perfect product to release to the public. Deere listens to everything that her employees and customers have to say about her products. She understands that there is always room for improvement, therefore, is always open to criticism on how she can do better.



Doe never focuses on what should be natural or looks the best, but rather what feels right in the present moment, and it is this belief that continues to push Deere towards success. Doe encourages her clients to embrace their weirdness and believes that people are their happiest when they can openly be who they really are. Aside from her encouraging words of wisdom, Deere also donates regularly to no-kill animal shelters. More specifically, an animal shelter located in New York called Bide-A-Wee. Lime Crime Cosmetics will continue to thrive and transform over the years to come. Learn more: http://www.bizjournals.com/losangeles/potmsearch/detail/submission/6417482/Doe_Deere



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