Anyone who enjoys shopping knows that getting discounted clothes is one of the best feelings in the world. Finding clothes at a lower price than what you would at the store is a great way to build up a wardrobe without losing tons of money in the process. The RealReal knew this when they started. They also knew that consignment stores needed a huge facelift from what people used to use them for. The company wanted to be sure they had a good idea of what they could do and a good idea of how they could make things easier for all the people who shopped with them. When The RealReal started, their goal was simply helping people find clothes that were secondhand without having to visit consignment stores like they had to in the past. In fact, the company does everything they can to ensure customers get the right clothing choices for their style.
When The RealReal started, people saw it as a way to save money. Now they see it as a way to be fashionable and save money. For The RealReal, the point of helping customers is giving them the ability to spend their money in a way that makes sense. They want everyone to see they have a better chance of getting more options when they shop secondhand. For The RealReal, the point of doing all this is giving back and showing people consignment options are a great idea. You can always try your best to see the things that are going on and the things the company has to offer. It’s a great way to save money and a great way to look good doing so.
The creator of The RealReal has a history in marketing. She did work on many different online marketing campaigns and that helped her show people they had a chance to save money in the future. It’s also something she is good at. Since the creator knew her strengths when she started, The RealReal had a chance of performing better than other online consignment sites from the beginning of the business.