Alexandre Gama Leads From The Front

Alexandre Gama is perhaps the greatest and most talented Brazilian copywriter in the past 50 years. After establishing himself as a talented writer in the 1980s, he took his career to another level in the 1990s, working as a creative director for a number of firms before opening his own agency in 1999. The agency, Neogama, has become one of Brazil’s best and known around the world.

Neogama won a Golden Lion award at the Cannes Film Festival in their first year of existence. They have gone on to win another 22 Golden Lions in the nearly two decades since. Gama has won numerous industry awards for his leadership and guidance of Neogama, including Executive of the Year in 2006. His choice to stay actively involved in the everyday operations of Neogama has made him a favorite executive across the advertising industry. There is no end in sight as Gama continues to lead from the front.

Different Forms of Marketing and the Expertise of Mullen Lowe

Some of the most experienced marketers understand that there is a lot that goes into marketing. It is a lot more than just advertising and telling people to buy this product from that company. In fact this is only a small part of marketing. There are a lot of other activities that a business owner could do in order to maximize his success. This includes reaching out to the audience and connecting with them on issues that are relevant to the company. However, it is important to hire an ad agency when it comes to advertising product or the company.

One company that is really good about advertising is Mullen Lowe. They know how to set the right mood for the customers to buy the products. Jose Borghi is one of the creative minds behind the company. He makes sure that the advertising is perfect for the company while bringing in a lot of the sales. While Mullen Lowe can handle the advertising the company or the client can handle the reaching out and communications aspects of the business. Jose and Mullen Lowe can be creative and come up with something that is appealing and has the right tone.

This is actually a good combination. One can take the time to handle the advertising while the other could talk to the newly gained customers. A company that takes the time to get to know the customer is going to keep the customers. These days, customers are not going to go for the company that just has the coolest products. They are going to take their business to companies that make them feel good about themselves so that they will want to continue doing business with the company. When one handles all of the different aspects of business, then he is going to have a business that is lasting and more visit click here.