Even in the beginning, Doe Deere has always had an obsession with bold bright colors even as an artistic inventive child.
She would put on as much color as humanly possible, whether it was clothing, accessories, or her mother’s makeup.
She was born on June 15, 1981, in Russia and grew up in New York City, and is currently living in LA.
Originally Deere had gone to school to study fashion design and illustration but left for a bigger dream of opening up her own fashion line.
In 2008, she had started up her own cosmetic brand, Lime Crime with the idea that people could be given the freedom to express themselves through vibrant shiny colors.
Doe Deere believes that true beauty is not all about looking your best or even what looks natural but rather what feels right to them at that moment and with every new product she releases it gives her Unicorns more options to do just that.
Her fans, or Unicorns as she calls them are usually people who embrace their unique personality for who they are because it takes a brave, bold person who loves colors to truly wear her brand.
But she wasn’t always one of the top inspiring woman entrepreneurs as she is today, in fact, she started small like most who start a new business.
Before going big, in 2004, she started off using a newly registered account on eBay which she had named back then as ‘limecrime‘, and even modeled everything herself. At the time, bright and unusual colors were not as readily available and she wanted to brand her fashionable look.
In the fall of 2008 she released that makeup did not live up to her standards of true color and tended to be out sheer then highly pigmented, and so she decided to make her own.
The creation of her product began with spending months and months in the lab working alongside chemist to create that perfect mixture of stay on, don’t crumble, transfer-proof makeup that people have now grown to love. And since she also has a lot of love for animals she made all of her beauty invention vegan which meant that the ingredients did not derive from any animal byproducts. She later received a cruelty-free certification by Leaping Bunny for her entire line of cosmetics which was no easy task as well as getting certified by PETA. Learn more: https://www.pinterest.com/explore/doe-deere/