Just Be a Unicorn

Doe Deere is a successful cosmetics entrepreneur. The Russian-born cosmetics queen started her career by studying fashion design in New York. She is the founder and CEO of the company Lime Crime Cosmetics and is one of the first successful female entrepreneurs to start-up her business online in the year 2008.



Deere first started by designing her own clothes and selling her designs online. Later on, she got the idea to create her own brand of makeup in order to coordinate with her unique outfits. She wanted bright colors to match, and there weren’t any products on the market at the time that suited her color standards. Deere said, “I have always been in love with two things: fairy tales and makeup. I decided to combine my two loves to make an imaginative, cruelty-free makeup brand that’s fun for everyone to wear.”



Lime Crime Cosmetics is a unique and creative beauty line that offers an extensive array of bright, vivid color pallets an encourage their clientele to express themselves in their own way. All of their products from their lip colors to hair products are completely vegan and cruelty-free, which is why Doe Deere used a purple unicorn as the company mascot and logo. Doe Deere loves all things mythical, hence her unofficial nickname “Unicorn Queen”, this is the reason for the use of a unicorn. The unicorn being purple signifies creativity, which is a trait that Deere proudly promotes.



Doe Deere is highly determined to produce the highest quality and dermatologically safe products. For example, when Deere was creating a new lipstick, she spent months in a lab side-by-side with a chemist until she had created the perfect product to release to the public. Deere listens to everything that her employees and customers have to say about her products. She understands that there is always room for improvement, therefore, is always open to criticism on how she can do better.



Doe never focuses on what should be natural or looks the best, but rather what feels right in the present moment, and it is this belief that continues to push Deere towards success. Doe encourages her clients to embrace their weirdness and believes that people are their happiest when they can openly be who they really are. Aside from her encouraging words of wisdom, Deere also donates regularly to no-kill animal shelters. More specifically, an animal shelter located in New York called Bide-A-Wee. Lime Crime Cosmetics will continue to thrive and transform over the years to come. Learn more: http://www.bizjournals.com/losangeles/potmsearch/detail/submission/6417482/Doe_Deere



Doe Deere

Even in the beginning, Doe Deere has always had an obsession with bold bright colors even as an artistic inventive child.


She would put on as much color as humanly possible, whether it was clothing, accessories, or her mother’s makeup.

She was born on June 15, 1981, in Russia and grew up in New York City, and is currently living in LA.

Originally Deere had gone to school to study fashion design and illustration but left for a bigger dream of opening up her own fashion line.


In 2008, she had started up her own cosmetic brand, Lime Crime with the idea that people could be given the freedom to express themselves through vibrant shiny colors.


Doe Deere believes that true beauty is not all about looking your best or even what looks natural but rather what feels right to them at that moment and with every new product she releases it gives her Unicorns more options to do just that.

Her fans, or Unicorns as she calls them are usually people who embrace their unique personality for who they are because it takes a brave, bold person who loves colors to truly wear her brand.


But she wasn’t always one of the top inspiring woman entrepreneurs as she is today, in fact, she started small like most who start a new business.

Before going big, in 2004, she started off using a newly registered account on eBay which she had named back then as ‘limecrime‘, and even modeled everything herself. At the time, bright and unusual colors were not as readily available and she wanted to brand her fashionable look.


In the fall of 2008 she released that makeup did not live up to her standards of true color and tended to be out sheer then highly pigmented, and so she decided to make her own.

The creation of her product began with spending months and months in the lab working alongside chemist to create that perfect mixture of stay on, don’t crumble, transfer-proof makeup that people have now grown to love. And since she also has a lot of love for animals she made all of her beauty invention vegan which meant that the ingredients did not derive from any animal byproducts. She later received a cruelty-free certification by Leaping Bunny for her entire line of cosmetics which was no easy task as well as getting certified by PETA. Learn more: https://www.pinterest.com/explore/doe-deere/