Banco Bradesco was founded in 1943 by Amador Aguiar in Marília, a now-thriving city in São Paulo, Brazil. Just eight years after the highly successful financial institution was created, Luiz Carlos Trabuco was born to two hard-working parents working paycheck to paycheck, not involved in banking, marketing, insurance, or any other sector that Luiz would later dominate in various positions at Bradesco.
Luiz Carlos Trabuco is a household name insofar as financial services is concerned in the country of Brazil, the fifth-most populated in the world, in which competition in the banking industry is highly competitive. But before we detail his fruitful, high-yielding career, let’s take a peek into his background, shedding light on how he became the success he is today.
Mr. Trabuco finished high school earlier than expected, his parents, teachers, and family members realizing his mental capabilities at a young age. Going to grow the perfect storm brewing inside his head, Luiz Carlos Trabuco enrolled at the University of São Paulo, by far the best postsecondary institution in the entirety of Brazil, to study at USP’s FFLCH, or Faculty of Philosophy, Letters, and Human Sciences division. The adolescent Trabuco finished ahead of schedule – yet again – and decided to remain in academia for the next few years; too young to be respected in working conditions, yet mature enough to excel in the academic realm.
Luiz Carlos Trabuco stayed within the metropolitan area of São Paulo, São Paulo, although transferring institutions to the FESPSP, in English known was the Foundation School of Sociology and Politics of São Paulo. Mr. Trabuco capped off his academic career with a graduate degree in sociopsychology, one of the many successful specimen to later excel in life after graduating from the Foundation School of Sociology and Politics.
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When he was 18, Mr. Trabuco decided to apply to jobs in the field of finance, obtaining several offers, although choosing Banco Bradesco over all others, its first branch conveniently located in Luiz Carlos Trabuco’s hometown of Marília. Leaving the metro area of the Brazilian state of São Paulo, Mr. Trabuco trekked over five long hours home in car rides on the interstate just to work.
Having proved his discipline in making the sacrifice of relocating from the epicenter of Brazil’s fun and excitement in the city of São Paulo, moving to the formerly not-so-fun city of Marília. Similarly, Luiz Carlos Trabuco also proved to managers and supervisors that he was worthy of a promotion, just two years after his initial hiring in 1969 being offered a job at the bank’s headquarters in São Paulo, specifically in Osasco’s Cidade de Deus region, only twenty-some minutes from where he attended university in earning the two degrees that were already propelling his communication and leadership skills.
Luiz Carlos Trabuco was awarded the title of Director of Marketing in 1984, a discipline he was prepared for by learning about how people think, their resulting behaviors, and inherent mannerisms in his two degrees. Along comes 1992, in which Luiz Carlos Trabuco was named the Executive Director of one of Banco Bradesco’s many subsidiaries, where he controlled retired workers’ pension plans. Mr. Trabuco rose up to President of the subsidiary in 1998, the following year being transferred to Bradesco’s insurance subdivision. He moved from EVP to President through the late 1990s and early 2000s, eventually being named President of Bradesco in 2009.
Luiz Carlos Trabuco is best known for contemplating, and quickly following through with the purchase of HSBC Brazil’s banking assets, reinforcing its foundation firmer than ever before. After receiving approval from Chairman of the Board Lázaro Brandão, Bradesco purchased HSBC Holdings’ banking-related assets.